Berkowitz, Eric N.  4  0   <br/><br/>
Marketing /        6 
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Eric N. Berkowitz, Roger A. Kerin, William Rudelius. 
 - Second Edition.   
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 - xxv, 752 p. :  ill. (some col.)   26 cm +    1 computer disk (5 1/4 in.) 
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<br/><br/>   System requirements for computer disk: IBM PC.;Includes indexes. 
<br/><br/>Bibliography: p. 702-719. 
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<br/><br/><label>ISBN: </label>256075131   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415  / .B44113 19892 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 219 
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