TY  - BOOK
AU  - Berkowitz, Eric N.
AU  - Kerin, Roger A.;Rudelius, William.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 256075131
SN  - 2
PY  - 1989///46
CY  - Boston, MA
PB  - Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
N1  - System requirements for computer disk: IBM PC.;Includes indexes; Bibliography: p. 702-719; 5
ER  -