Paxson, Peyton. 4 0

Media literacy : thinking critically about advertising / 6 Thinking critically about advertising;Advertising;Media literacy : advertising 6 Peyton Paxson. - Updated [ed.]. - - vii, 123 pages : illustrations 27 cm. - - - - - . - . - 0 . - . - 0 .

Running title: Media literacy :

Includes bibliographical references (p. 122).



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Contains over forty activities designed to help students in grades seven to twelve gain a better understanding of advertising while building critical thinking skills, covering the history of advertising, public consumption, advertising to males and females, television and radio advertising, print and outdoor advertising, and the new media.

Professional;Professional Follett Library Resources











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978-0-8251-6512-2 (paperback);0825165121

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Media literacy;Advertising;Mass media;Media literacy;Advertising;Mass media;Media literacy;Advertising;Mass media ----Study and teaching (Middle school);Study and teaching (Middle school);Social aspects;Study and teaching (Middle school);Study and teaching (Secondary);Study and teaching (Secondary);Social aspects;Study and teaching (Secondary);Study and teaching.;Study and teaching.;Study and teaching.------Activity programs.;Activity programs.;Activity programs.;Activity programs.;Activity programs.;Activity programs.


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R 302.2307 / P289m 20092

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