TY - BOOK AU - Jackson, Peter. AU - ED - ED - ED - ED - T2 - #NAME? SN - 978-0-470-51996-7 (paperback) SN - 2 PY - 2008///;©200846 CY - Chichester, UK :;Chichester, UK PB - John Wiley,;John Wiley KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Marketing.;Marketing.;Law and legislation KW - Inventions;New products;Inventions KW - Great Britain KW - sears;sears;sears0 N1 - Previous ed.: published as by Pamela Riddle Bird. Hoboken, N.J.; Chichester: Wiley, 2004; Includes bibliographical references and index; 5 ER -