Hospitality sales and promotion : strategies for success - Taylor, Derek, 1932 August 5- 4 0 16; 5 (Oxford : Butterworth-Heinemann, 2001)
Includes bibliographical references (p. [313]-314) and index.
Keywords: 2 -- 0; 6; Marketing.;Management. -- Hospitality industry;Hospitality industry -- 20; 20; 2