Imber, Jane.  4  0   <br/><br/>
Dictionary of marketing terms.        6 
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By Jane Imber, marketing consultant ; Betsy-Ann Toffler, technical writer. 
 - fourth edition   
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 - vii, 600 pages :    18 cm.     
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 - Barron's business guides         .
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<br/><br/>Preface -- Preface to the fourth edition -- How to use this book effectively -- Terms -- Appendix -- Abbreviations and acronyms.       
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<br/><br/><label>ISBN: </label>978-0-7641-3935-2 (paperback);0-7641-3935-5   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label>GBA868527    bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>14621320    Uk 
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing    --------20--Dictionaries.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5803  / .T56 20082 
<br/><br/><label>Dewey Class. No.: </label>R 658.8003  / Im1d 20082 
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