TY  - BOOK
AU  - McDonald, Malcolm.
AU  - 
ED  - 
ED  - 
ED  - Institute of Marketing.
ED  - 
TI  - : how to prepare them, how to use them
SN  - 0-7506-5625-5 (paperback)
SN  - 2
PY  - 2002///.46
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management.;Planning
KW  - Marketing;Marketing
N1  - Includes index; 5
ER  -