Sales letters that sizzle. - Lewis, Herschell Gordon, 1926- 4 0 16; 5 (Lincolnwood, Illinois : NTC Business Books, 1995)
Subtitle on spine: All the hooks, lines, and sinkers you'll ever need to close sales.
Keywords: 2 -- 0; 6; Sales letters.;Direct marketing. -- 20; 20; 2