TY - BOOK AU - Lewis, Herschell Gordon, AU - ED - ED - ED - ED - SN - 0-8442-3547-4 (hardcover) SN - 2 PY - 1995///.46 CY - Lincolnwood, Illinois PB - NTC Business Books KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Sales letters.;Direct marketing N1 - Subtitle on spine: All the hooks, lines, and sinkers you'll ever need to close sales; 5 ER -