Stiff, Dan.  4  0   <br/><br/>
Sell the brand first :  how to sell your brand and create lasting customer loyalty.      6 
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Dan Stiff. 
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<br/><br/>Includes bibliographical references (p. 249-250) and index. 
<br/><br/>It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.       
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<br/><br/><label>ISBN: </label>0-07-147042-5 (hardcover)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing);Customer relations.;Consumer satisfaction.;Customer loyalty.;Brand name products    ----Social aspects.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
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<br/><br/><label>LC Class. No.: </label>HD69.B7  / S75 20062 
<br/><br/><label>Dewey Class. No.: </label>R 658.827  / St52s 20062 
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