TY  - BOOK
AU  - Stiff, Dan.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : how to sell your brand and create lasting customer loyalty
SN  - 0-07-147042-5 (hardcover)
SN  - 2
PY  - 2006///.46
CY  - New York
PB  - McGraw-Hill
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Social aspects
KW  - Branding (Marketing);Customer relations.;Consumer satisfaction.;Customer loyalty.;Brand name products
N1  - Includes bibliographical references (p. 249-250) and index; It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture; 5
ER  -