Greenbaum, Thomas L.  4  0   <br/><br/>
The Handbook for focus group research.        6 
   Focus group research    6     
Thomas L. Greenbaum. 
 - second edition   
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 - xvi, 262 pages    24 cm.     
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<br/><br/>   Includes index. 
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<br/><br/>Focus groups: an overview -- Research decisions -- Maximizing the effectiveness of focus group research -- Common mistakes in focus groups -- The moderator -- Focus groups and the technology revolution -- Controlling the costs of focus group research -- New moderating techniques -- Global focus groups -- Litigation focus groups -- Focus groups with physicians -- Focus group trends -- Effective management of field services and recruiting -- Threats to the focus group industry -- A career as a moderator -- Building business moderating focus groups -- The role of the facility.       
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<br/><br/><label>ISBN: </label>0-7619-1253-3 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.;Focus groups.    --------20--
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<br/><br/><label>LC Class. No.: </label>HF5415.2  / .G695 19982 
<br/><br/><label>Dewey Class. No.: </label>R 658.83  / G829h 19982 
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