TY  - BOOK
AU  - Greenbaum, Thomas L.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0-7619-1253-3 (paperback)
SN  - 2
PY  - 1998///.46
CY  - Thousand Oaks, California
PB  - SAGE Publications
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing research.;Focus groups
N1  - Includes index; Focus groups: an overview -- Research decisions -- Maximizing the effectiveness of focus group research -- Common mistakes in focus groups -- The moderator -- Focus groups and the technology revolution -- Controlling the costs of focus group research -- New moderating techniques -- Global focus groups -- Litigation focus groups -- Focus groups with physicians -- Focus group trends -- Effective management of field services and recruiting -- Threats to the focus group industry -- A career as a moderator -- Building business moderating focus groups -- The role of the facility; 5
ER  -