Ferber, Robert, 4 0 1922-

Handbook of marketing research. 6 6 Robert Ferber, editor-in-chief. - - - 1 volume (various pagings) illustrations 23 cm. - - - - - . - . - 0 . - . - 0 .



Includes bibliographies.



5

















5





0-07-020462-4 (hardcover)

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2




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Marketing research ----Handbooks, manuals, etc.----20--


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HF5415.2 / .F4192

R 658.83 / H191 19742

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