TY  - BOOK
AU  - Ferber, Robert,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0-07-020462-4 (hardcover)
SN  - 2
PY  - 1974///.46
CY  - New York
PB  - McGraw-Hill Book Company
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Handbooks, manuals, etc
KW  - Marketing research
N1  - Includes bibliographies; 5
ER  -