TY - BOOK AU - Jarboe, Glen R. AU - ED - ED - ED - ED - SN - 0-538-89148-3 (paperback);0-324-00457-5 (manual) SN - 2 PY - 1999///.46 CY - Cincinnati, Ohio PB - South-Western College Publishing KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Methodology;Methodology KW - Marketing research;Market surveys KW - Handbooks, manuals, etc.;Handbooks, manuals, etc N1 - 5 ER -