Katz, Helen E.  4  0   <br/><br/>
The Media handbook :  a complete guide to advertising media selection, planning, research, and buying.      6 
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Helen Katz. 
 - second edition   
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 - xix, 185 pages :  illustrations   24 cm.     
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 - LEA's communication series     .
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<br/><br/>Includes bibliographical references (p. 177-180) and index. 
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<br/><br/><label>ISBN: </label>0-8058-4268-3 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.;Mass media and business.;Marketing channels.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
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<br/><br/><label>LC Class. No.: </label>HF5826.5  / .K38 20032 
<br/><br/><label>Dewey Class. No.: </label>R 659  / K159m 20032 
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