The Media handbook : a complete guide to advertising media selection, planning, research, and buying. - Katz, Helen E. 4 0 16; 5 (Mahwah, New Jersey : Lawrence Erlbaum, 2003)
Includes bibliographical references (p. 177-180) and index.
Keywords: 2 -- 0; 6; Advertising media planning.;Mass media and business.;Marketing channels. -- 20; 20; 2