TY  - BOOK
AU  - Katz, Helen E.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a complete guide to advertising media selection, planning, research, and buying
SN  - 0-8058-4268-3 (paperback)
SN  - 2
PY  - 2003///.46
CY  - Mahwah, New Jersey
PB  - Lawrence Erlbaum
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising media planning.;Mass media and business.;Marketing channels
N1  - Includes bibliographical references (p. 177-180) and index; 5
ER  -