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The Advertising handbook. 6 6 [Edited by] Helen Powell, Jonathan Hardy, Sarah Hawkin and Iain MacRury. - third edition - - xi, 247 pages : illustrations 24 cm. - - - - - . - Media practice . - 0 . - . - 0 .

Rev. ed. of: The advertising handbook / Sean Brierley. 2nd ed. 2002.

Includes bibliographical references and index.



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978-0-415-42311-3 (paperback)

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Advertising --------20--Handbooks, manuals, etc.


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HF5823 / .B7273 20092

R 659.1 / Ad96 20092

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