Advertising and promotion : an integrated marketing communications approach. - Hackley, Christopher E. 4 0 16; 5 (London : SAGE Publications Ltd, 2010)
Includes bibliographical references (p. [311]-322) and index.
Keywords: 2 -- 0; 6; Social aspects.;Brand name products. -- Advertising.;Advertising;Sales promotion.;Advertising -- 20; 20; 2