TY  - BOOK
AU  - Hackley, Christopher E.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : an integrated marketing communications approach
SN  - 978-1-84920-146-9 (paperback);9781849201469 (pbk. : alk. paper)
SN  - 2
PY  - 2010///.;copyright 2010.46
CY  - London
PB  - SAGE Publications Ltd
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Social aspects.;Brand name products
KW  - Advertising.;Advertising;Sales promotion.;Advertising
N1  - Includes bibliographical references (p. [311]-322) and index; 5
ER  -