TY - BOOK AU - Cook, Guy AU - ED - ED - ED - ED - SN - 0-415-23455-7 (paperback) SN - 2 PY - 2001///.46 CY - London :;New York PB - Routledge KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Language KW - Discourse analysis.;Advertising N1 - Includes bibliographical references (p. [242]-247) and index; 5 ER -