TY - BOOK AU - Bly, Robert W. AU - ED - ED - ED - ED - TI - : everything you need to know to write electronic copy that sells SN - 0-658-02114-1 (paperback) SN - 2 PY - 2002///.46 CY - New York PB - McGraw-Hill KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Internet marketing.;Advertising copy.;Electronic commerce N1 - Includes bibliographical references (p. 303-305) and index; 5 ER -