Parente, Donald.  4  0   <br/><br/>
Advertising campaign strategy :  a guide to marketing communication plans.      6 
   Guide to marketing communication plans;Marketing communication plans    6     
Donald E. Parente. 
 - fourth edition   
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 - xxvi, 400 pages :  illustrations   24 cm.     
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<br/><br/>Includes bibliographical references and index. 
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<br/><br/><label>ISBN: </label>0-324-32271-2 (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.;Communication in marketing.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
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<br/><br/><label>LC Class. No.: </label>HF5837  / .A38 20062 
<br/><br/><label>Dewey Class. No.: </label>R 659.113  / P215a 20062 
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