TY  - BOOK
AU  - Parente, Donald.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a guide to marketing communication plans
SN  - 0-324-32271-2 (paperback)
SN  - 2
PY  - 2006///.46
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising campaigns.;Communication in marketing
N1  - Includes bibliographical references and index; 5
ER  -