The copywriter's toolkit : the complete guide to strategic advertising copy - Berman, Margo, 1947- 4 0 16; 5 (Chichester, West Sussex, UK; Wiley-Blackwell, 2012)
Includes bibliographical references and index.
Keywords: 2 -- 0; 6; Advertising copy -- 20 -- Handbooks, manuals, etc; 20; 2