TY  - BOOK
AU  - Berman, Margo,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : the complete guide to strategic advertising copy 
SN  - 9781405199537 (paperback)
SN  - 2
PY  - 2012///46
CY  - Chichester, West Sussex, UK :; 
PB  - Wiley-Blackwell
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising copy
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references and index; 5
ER  -