Jewler, A. Jerome.  4  0   <br/><br/>
Creative strategy in advertising.        6 
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A. Jerome Jewler, Bonnie L. Drewniany. 
 - seventh edition   
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 - xiv, 312 pages :  illustrations   26 cm.     
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<br/><br/>Includes bibliographical references (p. 295-299) and index. 
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<br/><br/><label>ISBN: </label>0-534-55783-X (paperback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
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<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.;Advertising layout and typography.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
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<br/><br/><label>LC Class. No.: </label>HF5825  / .J46 20012 
<br/><br/><label>Dewey Class. No.: </label>R 659.132  / J556c 20012 
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