Creative strategy in advertising. - Jewler, A. Jerome. 4 0 16; Drewniany, Bonnie L.; 5 (Belmont, CA : Wadsworth/Thompson Learning, 2001)
Includes bibliographical references (p. 295-299) and index.
Keywords: 2 -- 0; 6; Advertising copy.;Advertising layout and typography. -- 20; 20; 2