TY - BOOK AU - Maitland, Iain. AU - ED - ED - ED - ED - SN - 0-304-33432-4 (paperback) SN - 2 PY - 1996///.46 CY - New York, NY PB - Cassell KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Advertising, Newspaper;Advertising, Magazine KW - Great Britain.;Great Britain N1 - Includes bibliographical references (p. [142]-143) and index; 5 ER -