TY  - BOOK
AU  - Marconi, Joe.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : the complete guide
SN  - 0-324-20304-7 (hardcover)
SN  - 2
PY  - 2004///.46
CY  - Mason, Ohio
PB  - American Marketing Association
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Public relations
KW  - Public relations.;Corporations
N1  - Includes bibliographical references (p. 377-378) and index; 5
ER  -