TY - BOOK AU - Parsons, Patricia AU - ED - ED - ED - ED - TI - : a practical approach SN - 0-8058-4547-X (paperback) SN - 2 PY - 2003///.46 CY - Mahwah, New Jersey PB - Lawrence Erlbaum Associates, Publishers KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Management KW - Public relations N1 - Includes bibliographical references; 5 ER -