4 0 Which ad pulled best? : 20 case histories on how to write and design ads that work / 6 6 edited by Scott C. Purvis. - Tenth edition. - - x, 86 pages : Illustrations (mostly color) 28 cm - - - - - . - . - 0 . - . - 0 . 5 5 ISBN: 978-0-07-811207-2 (paperback) ISSN: 2 = = Standard No.: Publisher. No.: Source: LCCN: 2010031329 Nat. Bib. No.: 2 Nat. Bib. Agency Control No.: Subjects--Personal Names: 2 --0------ Subjects--Corporate Names: 6 --0-- 2 -------- Subjects--Meeting Names: 0 2 -- Subjects--Uniform Titles: --20------ Subjects--Chronological Terms: Subjects--Topical Terms: Advertising. ---------- Subjects--Geographic Terms: --------20-- Index Terms--Genre/Form: ----2 LC Class. No.: / 2 Dewey Class. No.: 659.1 W575 2011 / 2 National Agricultural Library Call No.: / National Library of Medicine Call No.: / Gov. Doc. Class. No.: