TY - BOOK AU - AU - Purvis, Scott C., ED - ED - ED - ED - TI - : 20 case histories on how to write and design ads that work SN - 978-0-07-811207-2 (paperback) SN - 2 PY - 2011///;201146 CY - New York PB - McGraw-Hill/Irwin KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Advertising KW - sears0 N1 - 5 ER -