TY  - BOOK
AU  - Kerin, Roger A.
AU  - Peterson, Robert A.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : cases and comments 
SN  - 0205073298 (hardcover)
SN  - 2
PY  - 1981///46
CY  - Boston, Massachusetts
PB  - Allyn and Bacon, Inc.
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Decision making;Management
KW  - Marketing;Marketing
KW  - Case studies.;Case studies
N1  - 5
ER  -