TY - BOOK AU - Bland, Michael. AU - Theaker, Alison.;Wragg, David W. ED - ED - ED - Chartered Institute of Public Relations. ED - TI - : how to get results SN - 0-7494-4380-4 (paperback) SN - 2 PY - 2005///.46 CY - London ;;Sterling, VA PB - Kogan Page KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Public relations.;Mass media and business N1 - CIPR, Chartered Institute of Public Relations; Includes bibliographical references (p. 141-142) and index; 5 ER -