A strategic management paper for Dragonking Food Corporation / Anjonneth A. Daileg.

Thesis (M.A) -- Pamantasan ng Lungsod ng Maynila, 2024.

A strategic management paper presented to the College of Business Administration in partial fulfillment of the requirements in Strategic Management for the Degree of Master in Business Administration

Includes references and appendices.

This paper presents a detailed analysis of Dragonking Food Corp's external and internal ment using strategic frameworks including Porter's Five Forces, SWOT analysis, SPACE Matrix, BCG Matrix and IE Matrix. The strategic evaluation aims at determining key factors influencing the company's operations, financial performance as well as competitive landscape within franchising industry sector taking into account PESTLE factors.
The external analysis reveals opportunities open to Dragonking Food Corp. and possible threats which may affect its future operations. Opportunities comprise of the growing franchising market in Philippines coupled with issuance of Executive Order 169 on franchising. Nonetheless, some of the threats include increased competition levels that could hinder the firm's growth prospects due to supply chain interruptions and economic uncertainties.
A comprehensive internal analysis was performed to assess Dragonking Food Corp.'s strengths and weaknesses. This assessment sought to identify internal gaps or areas for change. Some of the company strengths are majority market niche, diversification in revenue streams and established brand acquisitions. However, some challenges such as inadequate organizational structure and lack of online presence must be addressed this will enhance competitiveness.
Market penetration strategies plus defensive strategies based on this analysis suggest how we can exploit our competitive position in the market situation. Market penetration strategies will concentrate on increasing their share through aggressive marketing and promotion programs while defensive ones will be aimed at sheltering it from competitive threats by minimizing operational difficulties.
By employing these proposed strategies to deal with operational, financial as well as market issues facing it Dragonking food corp can make a positive economic impact while contributing towards development of franchising industry in Philippines. In light of this dynamic nature of business environment these strategies will ensure sustainable growth for the company.
This analysis offers valuable insights for Dragonking Foods' strategic decision-making process which enables it to achieve its objective as well as maintain competitive advantage within franchise industry sector.