Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 6
By: Zeithaml, Valarie A. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York : McGraw-Hill, ©2013;copyright 2013.46Edition: Sixth edition, international editionDescription: 26 cm. xxvii, 642 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071086967 (paperback : alk. paper); ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing. Service industries;Customer services.;Marketing. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 Z37s 2013 LOC classification: | HD9980.5 | .Z45 20132Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Circulation Section | Circulation-Circulating | 658.8 Z37s 2013 (Browse shelf) | Available | C36732 |
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Includes bibliographical references and index.
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Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service.
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