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_a _aCampaign communication and political marketing / _d _b _n _cPhilippe J. Maarek. _h6 _p |
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_3 _3 _aChichester, West Sussex, UK :; _d _bWiley-Blackwell, _c©201146 |
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_b _atext _2rdacontent |
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_a _aIncludes bibliographical references and index. _x |
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_b _b _cProvided by publisher. _aCampaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct.-- _u |
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_x _xPolitical aspects. _aPolitical campaigns;Communication in politics;Marketing _d _b _zUnited States.;United States. _y20 _v |
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_x _xPolitics and government. _aUnited States _y20 _v _z |
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