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245 0 _a
_aRevenue management for the hospitality industry /
_d
_b
_n
_cDavid K. Hayes, Allisha A. Miller.
_h6
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_aHoboken, N.J. :
_d
_bJohn Wiley & Sons,
_c©2011;copyright 2011.46
300 _e
_e
_c24 cm.
_axvi, 512 pages :
_billustrations
310 _a
_a
_b
321 _a
_a
_b
336 _b
_atext
_2rdacontent
337 _3
_30
_b
_aunmediated
_2rdamedia
338 _3
_30
_b
_avolume
_2rdacarrier
340 _2
_20
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490 _a
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500 _a
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_c56
504 _a
_aIncludes bibliographical references and index.
_x
505 _a
_aIntroduction to revenue management -- Strategic pricing -- Value -- Differential pricing -- The revenue manager's role -- Forecasting demand -- Inventory and price management -- Distribution channel management -- Evaluation of revenue management efforts in lodging -- Revenue management for food and beverage services -- Evaluation of revenue management efforts in food and beverage services -- Specialized applications of revenue management -- Building better business.
_b
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506 _a
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510 _a
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520 _b
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_aThis is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices.--Provided by publisher.;This is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful.--Provided by publisher.
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521 _a
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_xManagement.;Economic aspects.
_aHospitality industry;Hospitality industry
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