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_aSehgal, Vivek.
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_aSupply chain as strategic asset :
_d
_bthe key to reaching business goals /
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_cVivek Sehgal.
_h6
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264 _3
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_aHoboken, N.J. :
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_bWiley,
_c©2011;copyright 2011.46
300 _e
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_c24 cm.
_axxvii, 305 pages :
_billustrations
310 _a
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321 _a
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336 _b
_atext
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337 _3
_30
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_aunmediated
_2rdamedia
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_30
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_avolume
_2rdacarrier
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_a[Wiley corporate F&A]
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_c56
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_aIncludes bibliographical references and index.
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_cProvided by publisher.
_aThe book starts by summarizing the current literature on business, functional (supply chain), and technology strategies. Then, it establishes a case for why none of these strategies in isolation can create the competitive advantage needed to achieve the goals of the business and why they must be aligned and must work together to be effective. Every argument in the book is supported with cases from the industry. Some of the cases I have relied heavily are Wal-mart (business strategy of being a price leader drives supply chain strategy to reduce costs), Cemex (business strategy of differentiation drives supply chain that is customer centric), and several other industry examples (Avon, Tyco, Rubbermaid, etc.) as they fit the argument being made at the time. The book concludes by consolidating the lessons learned and implementation guidance on how the 3 strategies and be pulled together resulting in a strategic roadmap.--
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