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| 008 | 111212s2013 nyua b 001 0 eng | ||
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_a _aServices marketing : _d _bintegrating customer focus across the firm / _n _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. _h6 _p |
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_6 _6 _aSixth edition, international edition. _b |
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_3 _3 _aNew York : _d _bMcGraw-Hill, _c©2013;copyright 2013.46 |
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_e _e _c26 cm. _axxvii, 642 pages : _billustrations |
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_b _atext _2rdacontent |
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_3 _30 _b _aunmediated _2rdamedia |
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_3 _30 _b _avolume _2rdacarrier |
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_b _b _c _aServices Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. _u |
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