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_e _e _a9780742555501;074255550X (alk. paper);9780742555518 (pbk. : alk. paper);0742555518 (pbk. : alk. paper) _b _z _c _q _x |
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_a _aThe brains behind great ad campaigns : _d _bcreative collaboration between copywriters and art directors / _n _cMargo Berman and Robyn Blakeman. _h6 _p |
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_3 _3 _aLanham, Md. : _d _bRowman & Littlefield Publishers, _c2009;copyright 2009.46 |
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_e _e _c23 cm. _ax, 240 p. : _bill. |
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_a _aIncludes bibliographical references and index. _x |
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_b _b _c _aDiscusses the collaborative advertising process, covering topics such as layout style, storytelling, strategic verbal and visual approaches, brainstorming, and more, with examples, illustrations, and advice on the fundamentals of an effective ad campaign. _u |
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_a _aAdult;Adult _bFollett Library Resources |
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