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_a _aPrinciples and practice of sport management / _d _b _n _cedited by Lisa P. Masteralexis, Carol A. Barr, Mary A. Hums. _h6 _p |
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_i _i _a |
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_6 _6 _aFourth edition. _b |
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_3 _3 _aSudbury, MA : _d _bJones & Bartlett Learning, _c©2012;copyright 201246 |
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_e _e _c23 cm. _axii, 603 pages : _billustrations |
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_a _a _b |
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_a _a _b |
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_b _atext _2rdacontent |
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_3 _30 _b _aunmediated _2rdamedia |
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_3 _30 _b _avolume _2rdacarrier |
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_a _aIncludes bibliographical references and index. _x |
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_a _aPt 1 Foundations of sport management 1. History of sport management 2. Management principles applied to sport management 3. Marketing principles applied to sport management 4. Financial and economic principles applied to sport management 5. Legal principles applied to sport management 6. Ethical principles applied to sport management Pt 2 Amateur sport industry 7. High school and youth sports 8. Collegiate sport 9. International sport Pt 3 Professional sport industry 10. Professional sport 11. Sports agency Pt 4 Sport industry support segments 12. Facility management 13. Event management 14. Sport sales 15. Sport sponsorship 16. Sport communications 17. Sport broadcasting 18. Sport and new media 19. The sporting goods and licensed products industries Pt 5 Lifestyle sports 20. Golf and club management 21. Recreational sport Pt 6 Career preparation 22. Strategies for career success. _b _t _g _r |
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_x _xManagement. _aSports;Sports administration. _d _b _z _y20 _v |
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_i _i _t _c _b _s1 _q _f _k40 _p _d _eeditor.;co-editor.;co-editor. _aMasteralexis, Lisa Pike,;Barr, Carol A.,;Hums, Mary A., _l _n6 |
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