000 05854nam a2201273Ia 4500
000 04024cam a2200385Ii 4500
001 81201
003 0
005 20250920171817.0
006 m o d
007 cr cnu|||unuuu
008 171108s2010 nyu o 000 0 eng d
010 _z
_z
_o
_a
_b
015 _22
_a
016 _2
_2
_a
_z
020 _e
_e
_a9781119448679
_b
_z
_c
_qelectronic book
_x
022 _y
_y
_l
_a2
024 _2
_2doi
_d
_c
_a10.1002/9781119448679
_q
028 _a
_a
_b
029 _a
_a
_b
032 _a
_a
_b
035 _a
_a(OCoLC)1010811160;(OCoLC)on1010811160
_b
_z
_c
_q
037 _n
_n
_c
_a
_b
040 _e
_erda;pn
_aDG1
_dUPM;OCLCF
_b
_cDG1
041 _e
_e
_a
_b
_g
_h
_r
043 _a
_a
_b
045 _b
_b
_a
049 _aMAIN
050 _a
_aHF5415.35
_d
_b.W37 2010eb2
_c0
051 _c
_c
_a
_b
055 _a
_a
_b
060 _a
_a
_b
070 _a
_a
_b
072 _2
_2
_d
_a
_x
082 _a
_a658.8/0023
_d
_b223
_c
084 _2
_2
_a
086 _2
_2
_a
090 _a
_a
_m
_b
_q
092 _f
_f
_a
_b
096 _a
_a
_b
097 _a
_a
_b
100 _e
_e
_a
_d
_b4
_u
_c0
_q16
110 _e
_e
_a
_d
_b
_n
_c
_k
111 _a
_a
_d
_b
_n
_c
130 _s
_s
_a
_p
_f
_l
_k
210 _a
_a
_b
222 _a
_a
_b
240 _s
_s
_a
_m
_g
_n
_f
_l
_o
_p
_k
245 0 _a
_aBull's-eye! :
_d
_bthe ultimate how-to marketing & sales guide for CPAs /
_n
_cedited by Tracy Crevar Warren.
_h6
_p
246 _a
_a
_b
_n
_i
_f6
_p
249 _i
_i
_a
250 _6
_6
_a
_b
260 _e
_e
_a
_b
_f
_c
_g
264 _3
_3
_aNew York, NY :
_d
_bAmerican Institute of Certified Public Accountants,
_c[2010]46
300 _e
_e
_c
_a1 online resource.
_b
310 _a
_a
_b
321 _a
_a
_b
336 _btxt
_atext
_2rdacontent
337 _3
_30
_bc
_acomputer
_2rdamedia
338 _3
_30
_bcr
_aonline resource
_2rdacarrier
340 _2
_20
_g
_n
344 _2
_2
_a0
_b
347 _2
_2
_a0
362 _a
_a
_b
385 _m
_m
_a2
410 _t
_t
_b
_a
_v
440 _p
_p
_a
_x
_v
490 _a
_a
_x
_v
500 _a
_a
_d
_b
_c56
504 _a
_a
_x
505 _a
_aAre You Ready?. Does Your Firm Have the Right Culture for Success? / Tracy Crevar Warren -- Marketing and Sales 101 / Tracy Crevar Warren, Jamie Trayner -- The Integration Imperative / Suzanne C Lowe, Scott Jensen -- Getting Started. The Marketing Plan / August J Aquila -- Developing a Personal Marketing Plan / Tracy Crevar Warren -- Marketing an Industry or Service Specialization / Jean Marie Caragher -- Marketing for the Multi-Office Firm / Katie Tolin -- Budgeting Techniques for Today's CPA Firm / Art Kuesel -- Building the Team. Your Leadership Makes Business Development Happen / Melinda Guillemette -- A Buyer's Guide to Hiring a Marketing Professional / Sally Glick -- The Firm Administrator as Marketing Director / Diane Paoletta -- The Case for Utilizing a Sales Professional at Your Firm / Christopher J Perrino -- The Outside Consultant / Cheryl Bascomb -- Marketing Techniques that Get You Noticed. Why Should I Consider Advertising? / Joe Walsh -- Successfully Branding Your Firm / Allan S Boress -- Getting Your Name in Lights With Public Relations / Christine Heirlmaier Nelson -- Adding Social Media to Your Marketing Mix / Joe Rotella -- Guide to an Effective CPA Firm Web Site / D Michelle Golden -- Effectively Using Direct Mail / Marsha Leest -- Guidelines for Effective Brochures / Amy M Clutter -- Newsletters That Get Noticed / Sally Glick -- Databases That Fuel Your Marketing Efforts / Michelle Class -- Creating Opportunities Through Community Engagement / Karen Love, Raissa Evans -- Referral Source Development / Eileen P Monesson -- Utilizing Seminars to Build Your Practice / Leisa Gill -- Building Opportunity Through Trade Shows / Colleen Rudio -- The Handoff-Connecting the Dots between Marketing and Sales. From Opportunity to New Client / Gale Crosley -- Creating Proposals That Win / Dawn Wagenaar -- Win More New Business With Effective Sales Management / Rick Solomon -- Cross-Serving Clients / Russ Molinar -- Sales Training / Rick Solomon -- Measuring Results, Communicating, and Rewarding Success. In-House Marketing Communications That Foster Success / Jill R Lock -- Effective Employee Incentive Programs / Lisa A Rozycki -- Marketing and Sales Metrics Matter / Mitchell Reno, Tracy Crevar Warren -- Delivering and Measuring Client Service. Gaining Client Feedback to Strengthen Your Practice / Linda Slothower, Julie S Tucek -- Developing a Service Excellence Plan for Clients / Susan Wylie Lanfray -- Letting Go / Mark Koziel.
_b
_t
_g
_r
506 _a
_a5
510 _a
_a
_x
520 _b
_b
_c
_a
_u
521 _a
_a
_b
533 _e
_e
_a
_d
_b
_n
_c
540 _c
_c
_a5
542 _g
_g
_f
546 _a
_a
_b
583 _5
_5
_k
_c
_a
_b
588 _aOnline resource; title from PDF title page (John Wiley, viewed November 8, 2017).
590 _a
_aJohn Wiley and Sons
_bWiley Online Library All Obooks
600 _b
_b
_v
_t
_c2
_q
_a
_x0
_z
_d
_y
610 _b
_b
_v
_t2
_x
_a
_k0
_p
_z
_d6
_y
611 _a
_a
_d
_n2
_c0
_v
630 _x
_x
_a
_d
_p20
_v
648 _2
_2
_a
650 _x
_xVocational guidance.;Vocational guidance.
_aMarketing;Selling
_d
_b
_z
_y20
_v
651 _x
_x
_a
_y20
_v
_z
655 _0
_0
_aElectronic books.
_y2
_z
700 _i
_i
_t
_c
_b
_s1
_q
_f
_k40
_p
_d
_eeditor.
_aWarren, Tracy Crevar,
_l
_n6
710 _b
_b
_t
_c
_e
_f
_k40
_p
_d5
_l
_n6
_a
711 _a
_a
_d
_b
_n
_t
_c
730 _s
_s
_a
_d
_n
_p
_f
_l
_k
740 _e
_e
_a
_d
_b
_n
_c6
753 _c
_c
_a
767 _t
_t
_w
770 _t
_t
_w
_x
773 _a
_a
_d
_g
_m
_t
_b
_v
_i
_p
775 _t
_t
_w
_x
776 _s
_s
_a
_d
_b
_z
_i
_t
_x
_h
_c
_w
780 _x
_x
_a
_g
_t
_w
785 _t
_t
_w
_a
_x
787 _x
_x
_d
_g
_i
_t
_w
800 _a
_a
_d
_l
_f
_t0
_q
_v
810 _a
_a
_b
_f
_t
_q
_v
830 _x
_x
_a
_p
_n
_l0
_v
942 _a
_alcc
_cBK
999 _c20633
_d20633