000 08659nam a2201297Ia 4500
000 07284cam a2200721 i 4500
001 81073
003 0
005 20250920171818.0
006 m o d
007 cr |||||||||||
008 180123t20182018enk o 001 0 eng
010 _z
_z
_o
_a2018002933
_b
015 _2
_2bnb
_aGBB890700
016 _2
_2Uk
_a18870255
_z
019 _a1039067250
020 _e
_e
_a9781119378013;111937801X;9781119473961;1119473969
_b
_z9781119378044;1119378044;9781119378037;1119378036
_c
_q(electronic book);(electronic book);(electronic book);(electronic book);(hardcover)
_x
022 _y
_y
_l
_a2
024 _2
_2
_d
_c
_a
_q
028 _a
_a
_b
029 _a
_aCHNEW;CHVBK;UKMGB
_b001015393;523034067;018870255
032 _a
_a
_b
035 _a
_a(OCoLC)1021059016;(OCoLC)on1021059016
_b
_z(OCoLC)1039067250
_c
_q
037 _n
_n
_c
_a9781119378013
_bWiley
040 _e
_erda;pn
_aDLC
_dOCLCO;OCLCF;OCLCQ;N$T;EBLCP;YDX;DG1;RECBK;CNCGM;YDX;OCLCO;MERER;UAB;OCLCQ;NLE;OCLCQ;UKMGB
_beng
_cDLC
041 _e
_e
_a
_b
_g
_h
_r
042 _apcc
043 _a
_a
_b
045 _b
_b
_a
049 _aMAIN
050 _a
_aHG173
_d
_b.C2675 20182
_c0
051 _c
_c
_a
_b
055 _a
_a
_b
060 _a
_a
_b
070 _a
_a
_b
072 _2
_2bisacsh
_d
_aBUS
_x27000
082 _a
_a332.1068/8
_d
_b223
_c
084 _2
_2
_a
086 _2
_2
_a
090 _a
_a
_m
_b
_q
092 _f
_f
_a
_b
096 _a
_a
_b
097 _a
_a
_b
100 _e
_eauthor.
_aCamp, Lucian,
_d1953-
_b4
_u
_c0
_q16
110 _e
_e
_a
_d
_b
_n
_c
_k
111 _a
_a
_d
_b
_n
_c
130 _s
_s
_a
_p
_f
_l
_k
210 _a
_a
_b
222 _a
_a
_b
240 _s
_s
_a
_m
_g
_n
_f
_l
_o
_p
_k
245 0 _a
_aNo small change :
_d
_bwhy financial services needs a new kind of marketing /
_n
_cby Lucian Camp, Anthony Thomson.
_h6
_p
246 _a
_a
_b
_n
_i
_f6
_p
249 _i
_i
_a
250 _6
_6
_a
_b
260 _e
_e
_a
_b
_f
_c
_g
264 _3
_3
_aChichester, West Sussex, United Kingdom :
_d
_bJohn Wiley & Sons,
_c2018.;©201846
300 _e
_e
_c
_a1 online resource
_b
310 _a
_a
_b
321 _a
_a
_b
336 _btxt
_atext
_2rdacontent
337 _3
_30
_bn
_acomputer
_2rdamedia
338 _3
_30
_bnc
_aonline resource
_2rdacarrier
340 _2
_20
_g
_n
344 _2
_2
_a0
_b
347 _2
_2
_a0
362 _a
_a
_b
385 _m
_m
_a2
410 _t
_t
_b
_a
_v
440 _p
_p
_a
_x
_v
490 _a
_a
_x
_v
500 _a
_aIncludes index.
_d
_b
_c56
504 _a
_a
_x
505 _a
_aCover; Title Page; Copyright; Contents; Preface; Acknowledgments; About the Authors; Chapter 1 About This Book; Chapter 2 What Is Marketing, And Why Does It Matter?; Chapter 3 From 'Best Advice' to 'Satisficing'; Chapter 4 Why Not Then? And Why Now?; A Note On Selling vs Marketing; Chapter 5 Retail Financial Services How?; Annuities; Cards; Critical Illness Insurance; Current Accounts; Equity Release; Financial Advice; Funds; Gambling; INCOME REPLACEMENT INSURANCE (Misleadingly Named Permanent Health Insurance); Life Assurance; Lending; Mortgages; Motor Insurance; Payday Lending.;Peer-to-Peer LendingPensions (Accumulation); Pensions (Decumulation); Price Comparison Sites; Private Medical Insurance; Robo Advice; Savings; Travel Insurance; Travel Money (FX); Wealth Management; Chapter 6 Real People, Real Lives; Chapter 7 Cutting in the Middle Man; The Intermediary Market Today; The New Intermediary Marketing; Chapter 8 Introducing the New Financial Services Marketing; The New Financial Services Marketing; Chapter 9 How Does Your Firm Define Its Purpose?; Background Test 1: Has the stated purpose been adopted recently?;Background Test 2: Is the organisation large, complicated and siloed?Background Test 3: Similarly, as a customer, are you dealing with a peripheral part of a large, complex business?; Background Test 4: How is the business's relationship with its external shareholders?; Background Test 5: Is the business finding it easy to make money?; Chapter 10 Does Your Firm Have a Strong and Distinctive Culture?; Chapter 11 How Much Is Big Data Changing Your Business?; Chapter 12 Do You Get the Power of Behavioural Economics?; Chapter 13 Are You Really Any Good at Innovation?;Chapter 14 Are You Absolutely Sure About 'Restoring Trust'?Chapter 15 Whatever It Is, Can You Make It Simpler?; 'Attitude to Risk' Questionnaires; Chapter 16 Are You Just a Little Bit Boring?; Chapter 17 Call That a Brand?; Some Brand Myths Debunked; Brand Architecture and Product Branding; Chapter 18 Yes, But Can You Prove It's Working?; Chapter 19 Must Planning Your Comms Be So Horribly Complicated?; It's Broadcast and Narrowcast, Not Or; Worry Most About Being Ignored; The Rules of Direct Marketing Still Apply; Nothing Matters More Than the Brief; For Heaven's Sake, Try to Be a Good Client.
_b
_t
_g
_r
506 _a
_a5
510 _a
_a
_x
520 _b
_b
_c
_aA 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank.' And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they've put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing.' Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it's successfully identifying consumers' real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like.' It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don't pull their punches.' The book is fiercely critical of some of the industry's long-established marketing habits, providing compelling reasons why it's time to abandon the practices that have given it a bad name.'' Marketers will applaud, but the book is also intended for a broader audience.' Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase 'the colouring-in department.' Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read ' and, at this point in the development of financial services, a timely and important one.' '
_u
521 _a
_a
_b
533 _e
_e
_a
_d
_b
_n
_c
540 _c
_c
_a5
542 _g
_g
_f
546 _a
_a
_b
583 _5
_5
_k
_c
_a
_b
588 _aOnline resource; title from digital title page (viewed on July 10, 2018).
590 _a
_a
_b
600 _b
_b
_v
_t
_c2
_q
_a
_x0
_z
_d
_y
610 _b
_b
_v
_t2
_x
_a
_k0
_p
_z
_d6
_y
611 _a
_a
_d
_n2
_c0
_v
630 _x
_x
_a
_d
_p20
_v
648 _2
_2
_a
650 _x
_xMarketing.;Finance.;Marketing.
_aFinancial services industry.;Financial institutions;Bank marketing.;BUSINESS & ECONOMICS;Bank marketing.;Financial institutions;Financial services industry.
_d
_b
_z
_y
_2bisacsh;fast;fast;fast
_0(OCoLC)fst00826746;(OCoLC)fst00924680;(OCoLC)fst00924738
_v
651 _x
_x
_a
_y20
_v
_z
655 _0
_0
_aElectronic books.
_y2
_z
700 _i
_i
_t
_c
_b
_s1
_q
_f
_k40
_p
_d1954-
_eauthor.
_aThomson, Anthony,
_l
_n6
710 _b
_b
_t
_c
_e
_f
_k40
_p
_d5
_l
_n6
_a
711 _a
_a
_d
_b
_n
_t
_c
730 _s
_s
_a
_d
_n
_p
_f
_l
_k
740 _e
_e
_a
_d
_b
_n
_c6
753 _c
_c
_a
767 _t
_t
_w
770 _t
_t
_w
_x
773 _a
_a
_d
_g
_m
_t
_b
_v
_i
_p
775 _t
_t
_w
_x
776 _s
_s
_aCamp, Lucian, 1953-
_dChichester, West Sussex, United Kingdom : John Wiley & Sons, 2018
_b
_z9781119378037
_iPrint version:
_tNo small change.
_x
_h
_c
_w(DLC) 2018001067
780 _x
_x
_a
_g
_t
_w
785 _t
_t
_w
_a
_x
787 _x
_x
_d
_g
_i
_t
_w
800 _a
_a
_d
_l
_f
_t0
_q
_v
810 _a
_a
_b
_f
_t
_q
_v
830 _x
_x
_a
_p
_n
_l0
_v
942 _a
_alcc
_cBK
999 _c20641
_d20641