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_ba marketing strategy planning approach /
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_cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
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_c26 cm.
_axxxvii, 758 [34] pages:
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310 _a
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321 _a
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336 _b
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337 _3
_30
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_aunmediated
_2rdamedia
338 _3
_30
_b
_avolume
_2rdacarrier
340 _2
_20
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344 _2
_2
_a0
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347 _2
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_a0
362 _a
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385 _m
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410 _t
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440 _p
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490 _a
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500 _a
_aIncludes indexes
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504 _a
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655 _0
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