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_aAbalos, Randel S.
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_aLiBrewed /
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_cAbalos, Randel S., Alvarez, Ann Geleen B., Benegas, Rochelle E. [et.al].
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_cFebruary 2011.46
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_c28 cm.
_a70 pp.
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_atext
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_aBusiness Plan: (BSBA major in Management) - Pamantasan ng Lungsod ng Maynila, 2018.
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_aABSTRACT:
521 _aLiBrewed is a new company that will provide high quality of coffee and pastry products with free access to the shop's library. The said library is also located in the shop itself, which offers a wide collection of books in different genres like novels, business, fiction, non-fiction inspirational, educational and other kinds of reading materials Cappuccino, Café Latte, Mocha Espresso, Almond Latte, Caramel Latte, Hot Classic American Latte and Iced Coffee will be offered to the customers. LiBrewed will be a limited liability partnership, owned and managed by Rochelle Benegas and Charmaine Gen Dungo.
525 _aThe venture is located at 728 Pedro Gil corner Dr. Vasquez St., Malate, a 38th storey mixed-used commercial and residential condo along Pedro Gil St. Malate. The LilBrewed coffee shop will be sited at the ground floor of the said building.
530 _aAvailability and accessibility of the projected target market is the major consideration . LiBrewed will target students from nearby universities and colleges, professionals, business people, tourists, coffee lovers and bookworms.
533 _eLiBrwed is committed to deliver the supreme quality of products and excellent service to customers and envisions being the first known coffeehouse along with the library in the Philippines and in the world by captivating every customer with quality products and exceptional service.
536 _aLiBrewed coffee shop will be run by the organizing team each of them having developed skils in specific areas that will help the business reach its goals and objectives. Baristas, crews, pattisierre and a cashier, managed by a supervisor will be in charge in the operations of the store while headed by a general manager in the top management.
538 _aLiBrewed will utilize the tagline Serving a cup of Knowledge and will build strong brand loyalty through effective proactive marketing, advertising, promotional activities such as sampling, online advertising, and membership system. The management will set price that has to be competitive but still allow reasonable profit through using the cost-based method.
540 _cLiBrewed coffee shop will rquire Php2,000.00 to start up and grow at the rapid rare necessary for the organization to achieve its objectives. Net income is expected to increase by 10% next year and sales are assumed to increase by 7%. The shop will maintain 35% mark-up price. The total owner's equity is Php2,000.00 which is equally contributed by the partners.
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