000			03521nam a2200313Ia 4500
001			92166
003			ft1836
005			20251117091617.0
008			250324n 000 0 eng d
040			_erda
041			_aengtag
050			_aHF5548.32 B37 2023
082			_a.
100			_aBarbosa, Mark Joseph, Guzman, Samuel Jeremy, Kahulugan, Sally, Luarca, Kristine Danielle, Toribio, Caselyn.
245		0	_aThe role of online customer reviews in shaping the purchasing decisions of Government Employees at Manila City Hall: An analysis of the shopee E-commerce platform
264			_a. _b. _cc2023
300			_bBusiness Research: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023.
336			_b. _atext _2rdacontent
337			_30 _b. _aunmediated _2rdamedia
338			_30 _b. _avolume _2rdacarrier
385			_a2
505			_aAbstract The growth of e-commerce in the Philippines has made it easier for customers to access a wider variety of goods and services online, but it has also created challenges for consumers who struggle to make informed purchasing decisions. As a result, online customer reviews have become increasingly significant, providing assurance and trust to buyers. This study aims to investigate how online customer reviews affect purchasing decisions in the e-commerce sector and what factors influence their reliability. By understanding this relationship, both businesses and customers can benefit from the increased transparency and reliability of online transactions, ultimately helping to boost revenue and customer satisfaction. This study aims to analyze the role of online customer reviews in shaping the purchasing decisions of consumers in the e-commerce industry. The study will examine the factors that influence the credibility of online customer reviews and their impact on the purchasing decisions. The study collected 265 responses from government employees at Manila City Hall. The study concluded that online reviews factors which are the rates, comments, and media shapes the purchasing decisions of government employees at Manila City Hall.
506			_a5
520			_aAbstract The growth of e-commerce in the Philippines has made it easier for customers to access a wider variety of goods and services online, but it has also created challenges for consumers who struggle to make informed purchasing decisions. As a result, online customer reviews have become increasingly significant, providing assurance and trust to buyers. This study aims to investigate how online customer reviews affect purchasing decisions in the e-commerce sector and what factors influence their reliability. By understanding this relationship, both businesses and customers can benefit from the increased transparency and reliability of online transactions, ultimately helping to boost revenue and customer satisfaction. This study aims to analyze the role of online customer reviews in shaping the purchasing decisions of consumers in the e-commerce industry. The study will examine the factors that influence the credibility of online customer reviews and their impact on the purchasing decisions. The study collected 265 responses from government employees at Manila City Hall. The study concluded that online reviews factors which are the rates, comments, and media shapes the purchasing decisions of government employees at Manila City Hall.
526			_aF
540			_a5
655			_aacademic writing
942			_alcc _cMS _01 _2lcc
999			_c21662 _d21662